Advantages of the website to the Organization.
It is far more convenient for a person to research product/services on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on services. People can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world.
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won’t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
Your website allows your businesses to break through the geographical barriers and accessible, virtually, from any country in the world by a potential customer that has Internet access.
Diversify Revenue Streams
A website is not just a medium for representation of your company; it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing potential customer when moving to a new location.
Community Require It:
This is probably the most important benefit of having organization website. If you own a business today your customers EXPECTS you to have a web site. This expectation almost requires you to have some sort of interactive, dynamic web presence and to have online ordering enabled. The Internet makes it possible to communicate with your customer on their terms within their time-table. It makes it possible to automate information dissemination and customer service.